SUBTITLES
hi guys it’s the Ecom King here and in
today’s video I’m going to be showing
you how we did over
$20,000 with a brand new Shopify Drop
Shipping Store in just 10 days you can
see here from December the 5th to
December the 14th 2024 now in this video
I’m not just going to be showing you the
Shopify dashboard in all the analytics
I’m even going to be showing you the
Facebook ads manager for the one we’re
using to run the store and if we look at
the break even row just so you know the
store is profitable you can see the
break even row as is
5.03 and our break even row as is just
under two now something important to
mention is the first few days we
launched this Drop Shipping Store it was
actually a failing store it was a losing
product but then a few days later after
the changes that we made we turned it
into a winning product and this is where
most beginners fail they see a little
bit of red they Panic they stop but with
us we actually changed things and we
made it a winning product here’s
everything that you’re going to learn in
today’s video how we found the product
how we created the store what offer we
made and then the Facebook ads strategy
and what creatives we used so if you
want to make $110,000 in 10 days with
Shopify Drop Shipping then you need to
watch this video in full and if you
appreciate this video guys all I ask you
to do is smash the like button leave a
comment and ask any questions that you
have during the video in the comment
section below now if we look at some of
the core key metrics that are important
to take notice of is the average order
value it’s around about hundred
Australian dollars which to USD is just
over $50 I believe so it’s a higher
ticket store now the reason why this is
important to pay attention to is because
low ticket items and Drop Shipping
especially if you’re going to run
Facebook ads simply isn’t going to work
anymore because of how expensive it is
to advertise on the platform so if
you’re not selling a drop Shi product
for at least $4 and $50 above with a
good margin meaning around about $30
you’re really going to struggle to make
any money so forget about trying to drop
ship those $10 or $20 products cuz
they’re just not going to make you any
money now if we look at the conversion
rate here it’s at
3.68% so that’s definitely over industry
standard industry standard is around
about 2 to 2 and 1 12% and I’m going to
be going over our landing page a little
bit later now just to prove that this is
a brand new Shopify Drop Shipping Store
I’m going to change the dates to the
last 90 days and now you can see the
comparison is going to be the previous
year so I’m going to click apply and you
guys can see here you can tell
definitely this is a new store because
the chart is basically dead till the
last around about 20 days and you can
see the influx is insane so guys before
we move into the next part of today’s
video I’ve got a huge announcement that
I couldn’t hold back that I know every
single one of you wanted to hear which
is I’m now offering a free ecomment and
Drop Shipping mentoring you’ve heard me
correctly it is 100% free to participate
and join all you’ve got to do is follow
the link in the top of the description
and in the pin comment and join the Ecom
King Vault that being said guys let’s
get straight back into today’s video let
me show you how we found the product now
we simply just went over to the Facebook
ad Library we typed in key keywords like
50% off limited time to buy and loads of
other keywords that I leave in the
description below on a cheat sheet if
this video gets to 2,000 likes and then
we filtered it by active ads impression
by last year till today media type video
and language is English as long as you
use those filters you’re going to find
some amazing ads on the ad library then
all we simply did was just scroll
through the ad library and you’re going
to see loads of Drop Shipping products
appear now when you’re scrolling through
the ad Library like this so for example
this necklace is a Drop Shipping product
and all these other products that are
coming are Drop Shipping related you
don’t want to just scroll past them even
if you see a product on here that you
think is saturated or you think oh I’ve
already seen that product before don’t
let that be a reason for you to overlook
the product a lot of people what they do
is they look on the ad library and
they’re like I’ve seen this product
before so why should I even sell it and
that is the worst thing that you can do
and one of the biggest myths in this
whole industry is that product is
saturated the amount of products that
we’ve scaled to over 7 figures and
Beyond and they were classed as
saturated products even when we started
selling them is insane now there is a
secret gem to using the ad Library once
you come across an ad like this that’s
definitely Drop Shipping related but it
shows you three ads close to each other
that are from the same page you can see
here snuggy steps snuggy steps snuggy
steps have appeared three times here
that is a good identifier that this is
doing well on the ad liary because it’s
showing me three of them at the same
time and you can see that the video
intro is different because the image
here is different the image here is
different and the first thumbnail here
is different so it’s a completely
different ad now once you find a bunch
of ads from the same page in the same
area you want to highlight the page of
the name and go to where it says view
ads now once you’ve done view ads it’s
going to show you all the ads that
they’re running now this is another page
that I found which was called Titan’s
kitchen and they’re selling a titanium
board now again a lot of people would
imagine that this is a boring product
you’re looking at a Ty titanium chopping
board how can that possibly be a winning
product so now what I want to do is I
now know what the product is the name of
the product so now I’ve opened up
another ad library and I’ve just typed
in the name of the product using the
same filters as before which is active
ads and now we can see the same page
again but now I’ve seen another page
called toxic block toxic block toxic
block and if I scroll down again there
are more pages this one here selling the
same board and if we keep scrolling down
you’re going to see another page here
selling the same board so what you want
to do is once you type in the name of a
product that you found on the ad Library
you want to make sure there’s loads of
other Pages sending ads to the ad
library now of course just by showing
you this now you can clearly see that
they’re all selling the same product now
before we move on to the next step we’ve
just got to make sure that this product
is available to drop ship so you want to
go to AliExpress and make sure that it
is available so I’ve typed in titanium
cutting board and I’ve found the same
product and funny you know if it shows
here that there’s a thousand that have
been bought recently this is a top
selling product in the last 7 days so
clearly it’s a winning product so if you
guys want to steal this right now make
sure you go ahead and do so so we now
know it is a Drop Shipping product so we
can now move on to the next step which
is going to our competitors which are
the people that are running this on the
ad Library all of these people you want
to go to their Shopify store and you
want to see what type of angle they’re
trying to promote now just based off the
ad copies that I’m reading as well
they’re trying to say that plastic
chopping boards are dangerous because of
all the chemicals that you digest and
that is the angle that they’re all using
in their videos and in their images now
clearly based on how many active ads
there are for this product which is
2,000 by the way and that’s just using
one keyw to find the product which is
titanium cutting board and the amount of
people that are advertising it and with
the sales that AliExpress is showing
this is clearly a winning product so now
we found our winning product and it was
literally that simple I didn’t just make
this up on the day I literally found
this product whilst I was doing it with
you guys so now what we need to do is
find a gap in the market for us to
selling now the Gap honestly can be a
lot of different things it can be the
country that these people are selling to
for example we’re selling in Australia
and guess why we’re selling in Australia
because of all of our competitors
they’re only selling in the main markets
like the us so we thought we’d go and
entertain the Australian market so that
could be one thing so just like that
guys I went to chat gbt 40 and I typed
in Titan Pion cutting board benefits and
just like that it’s given me 10 benefits
now the one that all my competitors are
running is the non-toxic plastic Angle
now that hasn’t even come up in this
list by the way now the ones that we
want to avoid are the boring ones
durability that’s something we can
potentially do but what we could do is
we could make a marketing angle meaning
a video creative an image ad targe in
one of these in one image this in
another image this in another video so
we can basically go over these angles in
different creatives now the one that is
the most obvious for me is hygiene
service so titanium is naturally more
antibacterial so we can talk about
basically getting food poisoning making
sure that your kids are safe from you
know all these horrible things that can
happen if you don’t keep the place clean
so that is probably the strongest angle
out of them all that I’ve seen from this
list and this hasn’t been used in my
competitor’s angle and this is a very
strong angle think about food poisoning
it can put you in hospital and it can
even kill you so that’s a strong angle
that we can talk about and we can talk
about how titanium is more antibacterial
ask the gbt to go into more information
and this is the bit that I wanted to see
Studies have shown that titanium
surfaces reduce bacterial survival rates
that’s what we wanted to see cuz now
guess what I can do I can use this in my
ad copy I can literally put this or
reword it slightly in my ad copy because
people love studies people love proven
study so this kind of stuff will get
people to punch straight away at my ad
there we go guys we found a winning
product for completely free using the ad
Library we were able to find a gap in
the market and now we’ve even got the
information we needed to create
creatives for the product based on the
information we found using the gbt so
guys now we want to cover the landing
page design on Shopify because remember
in the intro I told you guys that for
the first few days that this store
flopped and it wasn’t a winning product
and we were unprofitable but then once
made some changes to the landing page
things completely changed so guys before
we move on to the next part of today’s
video I want to give a massive shout out
to today’s sponsor which is store domain
now with every drop shipping store or
e-commerce store that you build you’re
always going to need a domain name and
there’s no better domain name to get
than a DOT store domain now a DOT store
domain name is your Brand’s identity
that’s going to enable you to sell more
online now there’s some really good
benefits to having a DOT store domain
name over any other extent
now a detailed study shows that websites
with a DOT store domain name get 87%
more visitors than any other extension
because it’s easier to search for it
gives you that professional Edge that
tells your customer exactly what you’re
trying to do which is sell them a
product because it’s a DOT store domain
now here’s another really cool thing by
using a DOT store domain name on your
website you can even decrease your ad
cost up to 12% so if you’re serious
about getting some sales on your
e-commerce or Drop Shipping Store then
you need to get a store domain name now
if you use my exclusive link you can get
your domain for just 99 so make sure you
click the link in the description and in
the pin comment to get your dot store
domain name and let’s get straight back
into today’s video so I’m going to be
showing you two different landing pages
the before and the after just to be
completely honest and transparent with
you guys this isn’t our product nor is
it the original landing page this is
just me making two dummy landing pages
to show you a potential between the two
because obviously I don’t want to give
the product away but I tried my hardest
to replicate it with a different product
so you get a good idea so this is the
landing page before we made any changes
and you can see here it says breathe
lace your stressfree companion so it was
a strong product name we had the three
little product features here we had the
buy more save more we have these
lifestyle images with these really high
quality images then we had the join a
th000 smok who quit which is a very
powerful statement we had ours versus
the others then we had another image
showing it and saying how the benefits
of quitting smoking can be happened
ready to quit for good and then we had
the review so it’s very simple and easy
it was a clean landing page that looked
effective now for those that are asking
this is the shrine theme now if I show
you the second landing page you can see
now see this one now says briess Pro
your stressfree companion and the
original had this name so there’s a
slight difference in the name that made
a difference and then you can see here
the buy one buy two in terms of buy two
and get each for
$24.99 the other landing page just said
best salot so we pretty much gave more
information on the bundle the images
didn’t change but this is where things
get interesting you can see here now it
says double your bable necklace and a
free bonus get two bable necklaces for
the price of one and a half and then it
shows what you can pre-select and what
you can select so you can see here they
dim out based on what you select so this
is what we did and this made a massive
difference in a average order value and
general conversion so if I show you the
other landing page it didn’t have this
but this one had it and this is what
made the big difference now the main
thing that you’ve really got to do with
your landing pages guys is call out who
you’re trying to Target very very
abruptly so you can see here we’re
talking about quit smoking we’re talking
about being stressfree so we’re talking
about these key words that really get
people to want to pay attention you’ve
got to call out the user you got to
explain what they’re trying to fix or
what they’re trying to solve which is
quit smoking and then you’ve got to give
them that solution in a very friendly
way like this where they feel like
they’re going to get a lot of value for
money honestly if you’re not running
these offers these days like this that
I’m showing you you’re going to struggle
to do any conversion the old schooler
Drop Shipping where you don’t have any
offers on your landing page it simply
just won’t work anymore now guys I want
to show you some examples of the
creatives that we use for the Facebook
ads now these are going to be very
correlated to the landing page and this
is very very important to listen to to
if your creatives do not match your
landing page in terms of language and
the offer or the angle that you use
you’re going to confuse people when they
get to your landing page because if
you’re saying one thing in the video but
then your landing page says another
thing that contradicts it or doesn’t
match users are going to get thrown off
and they’re going to fall off so you’ve
got to make sure the language and the
offer is the same in the creative now if
that means that you have to create
multiple landing pages to create
different offers to match then so be the
case this is your first one here which
is your tradition Drop Shipping ad where
it shows the product in a POV style
explaining with a voice over how this
product can help you and it’s 13 seconds
long now the second creative that we had
was a review so it’s a woman reviewing
it and you can see this is a little call
out of what the product does for it this
was a long form so this was 50 seconds
long then the third creative here was
another POV star creatives can kids use
this and this was a 12 second long video
then our fourth video was another video
video of somebody else talking about
another question so these are questions
and answers videos and these do really
really well but you guys can see here
this is an interview style uh video
where the GU basically reviewing the
product in an interview style explaining
why the product was so helpful and then
our last video was an interview podcast
style explaining why this product is so
beneficial for you and this one was 23
seconds now what I wanted you guys to
really think about by me showing you
those clips very quickly was there’s
totally different ways those videos were
done some were done in a POV status some
were done where somebody’s reviewing the
product and filming themselves there are
some of them where it’s an interview or
news style so that it doesn’t look like
a hard ad and there are some of them
where it’s just your traditional videos
where it’s just showing the product with
a voice over and you’ve also got to bear
in mind that some of these videos were
10 seconds some of them were 50 seconds
some of them were 30 seconds these are
all the types of variations that you
must try when you use your creatives on
the app because if you just use the same
style of videos the same style of
variation then Facebook can’t give you
that info that you need to tell you
about this is better than this or this
is worse than the other you’re just
going to make Facebook’s life very hard
and your life very hard to understand
what works and what doesn’t work now we
didn’t actually create our creatives
ourselves we actually outsourc them
using a company called viral Ecom ads
now I’ve been using viral e-comments for
so long now since what five or six years
and I just use them cuz it makes my life
easier and simple I just tell them what
I want and they go out there and do it
for me but you can obviously create your
creatives yourself very easily using cap
cut and I’ve made loads of videos online
which I’ll leave Linked In the
description again on how you can create
your own videos but if you’re looking to
Outsource it because you’re not
confident in your own skill or your own
ability then you can use viral Ecom ads
using the link in the description and
using my coupon code now let’s talk
about the Facebook ad strategy now this
is the bit that everyone thinks is the
most important because it’s the bit that
will either make you money or lose you
money yes it’s important but the actual
creation of campaigns is not that
actually important the videos and the
creatives and the landing page are going
to do most of the work for you guys but
let me give you a written breakdown I’m
also going to show the ads manager
whilst doing this when it came to
running our Facebook campaigns we set up
two types of one campaign and one
CBO campaign for the campaign we
created Five interest based on the
adsets at $20 a day using three
different creatives per adset so each
adet had three different creatives the
CBO campaign we set it at originally $50
daily budget with the interest based on
the ad sets and five creatives allowing
Facebook to optimize and choose their
best performing Audience by the way if
you guys want to get access to this
sheet and this sheet also contains loads
of other information about the store
creation and stuff then make sure we hit
2,000 likes on this video and I’ll leave
it in the pin comment and in the
description below Now by running both
types of campaigns we let Facebook
decide where to allocate the budget
while also setting specific metrics to
track performance the CBO campaign
helped us identify which audiences and
angles work the best with the data we
doubled down on the winning angle and
increased our ads spend consistently
rolling out new creatives every week
again like I said to you guys before if
you don’t give yourself enough variation
you won’t be able to know what is
working to double down on you will just
simply have the same things and you’ll
quit we also engage with every single
comment on our ads applying promptly and
even offering discount codes like $5 $10
to create urgency and encourage
purchases this engagement strategy
worked diving even more sales when
people see the brand is active
interacting with customers it builds a
stronger trust and more authentic
connection as our results improved we
focused on scaling we took the marketing
angles that worked and we started
testing different hooks add copy
variations we also expanded our Target
in by testing new audiences helping us
find more groups we capitalized on we
didn’t spend too much time or effort in
the beginning we focused on launching
fast then improved day by day after
validating that the product worked if I
show you guys the ads manager now bear
in mind this is the ads manager that
we’re running the product off so I’m
going to be limited to what I can show
you but I am going to show you stuff
based on dates and amount spent so you
can see here date created Das date last
edited and then amount spent so this
will give you a good idea and also by
the way I’ve named the campaigns on the
the changes and the strategies we used
over time now something that I want you
guys to pay attention to as well is the
budget column because this will tell you
if we’re using or CBO the cbos are
the ones that show the daily amount like
this and this and this the abos are the
ones that says using adset budget so you
know which one’s which one’s CBO I
also want you guys to pay attention now
to the following campaigns which is
creative batch 2 now this campaign is
our creative batch testing so we’re
testing which creatives work which
creatives don’t work and we’re not
spending loads of money a day we’re
spending around about $50 a day to
figure this out now you can also see
based on the campaign names that we
tested different types of countries top
three top five you know top 10 Middle
Eastern countries you can see that based
all on the names of the campaigns again
this is part of the testing we have to
know which countries are going to work
their best now just by looking at the
amount spent you can clearly see that
the is clearly working the best for
us cuz it spent $11,000 and then the CBO
or two cbos are following up so we’re
getting more beneficial results off
now again this is where you got to test
your ad account does work better or
CBO work better and the truth is you’ll
never know till you spend money every ad
account reacts differently so it’s
always good to test both and obviously
cut off which one after a few days is
obviously performing the worst if you’re
watching this and you’re thinking well
why can’t you just show us the strategy
step by step the thing with Facebook is
guys I want you to watch my full
Facebook ad strategy but the truth is
it’s it the the special thing is not the
setup it’s the creative and managing the
creatives and you know testing them
again and you know doubling down on what
works if a certain angle works you
change the adset to all the creatives
that have the same angle but the video
is slightly different that’s what is
important not the create a campaign do
this do that that isn’t what’s going to
make you guys successful looking at the
metrics making changes based on the data
and the metrics and then doubling down
on them and how you double down on them
and like I just said doubling down on
them is oh if this angle’s working best
now I change the three creatives to the
three creatives that are the same angle
but just the video is shot differently
you know do I try an image out as well
that shows that angle these are ways
that you scale with Facebook obviously
the budget is the change that you make
you double the budget you obviously you
can scale either horizontally or
vertically horizontally is you is is
your budget vertically is your
duplicates those are the common ways to
scale that still work today budget or
duplication of the adset those are the
the same ways you can scale obviously
cost caps we’ve used based on the names
you can see that just helps us stay
profitable because Facebook’s not over
bidden sometimes Facebook can over bid
so cost caps is a great way to stop that
from happening but with that being said
guys just make sure you’re paying
attention to the things that matter
which is understanding how to make a
good offer understanding reading data
reading metrics I can’t really teach you
that to a certain degree there’s loads
of other people that are non-d drop
Shing related can teach you how to read
metrics and data and make decisions it’s
not that complicated which ones are
better aligned to the result you follow
that metric basically you’re got to be
good at doing these things which is
reading data reading metrics being
really good at creating offers being
really good at creating angles that
stand out and they are so easy to do I
literally just showed you how to do it
using chat gbt I literally showed you
how it gave me a new angle it’s not that
hard but the problem with most beginners
is they don’t think outside the box
they’re like robots they just think oh
I’ve got to do this this this this this
and and they do it in a way where they
watch a YouTube video and they do it
exactly how that video shows you they
don’t think to go outside and do
different things and the thing with Drop
Shipping is if you want to be successful
you need to have your own mind you have
to be able to have your own initiative
to do things if you feel like it’s the
right way if you are robotic and you do
what you’re told and you don’t think
outside you won’t succeed and that is
honestly the truth guys now make sure
you guys join the Vault the vault is my
free mentorship where you can join you
can access the disc ORD you can access
the course episodes you can join calls
you can get access to loads of other
things so make sure you join the vault
is completely free it is my mentorship
and you’ll be able to ask me even cooler
questions on there
Leave a Reply